--- title: "Snapchat adds 5 million paid subscribers since February" description: "Snap's subscription tiers are growing while its ad revenue and user numbers fell short of estimates." url: https://tech.skoop.news/snapchat-has-30-million-paid-subscribers-the-bigger-story-is-58b602/ published: 2026-11-08T08:01:03.435579-05:00 modified: 2026-11-08T08:01:03.435579-05:00 section: "Tech & Apps" publisher: "skoop.news" language: en keywords: ["Snapchat", "Snap CEO Evan Spiegel", "Lens", "Memories", "AI-powered"] hashtags: ["#SnapCEOEvanSpiegel", "#Snapchat", "#Lens", "#tech", "#ai"] image: https://upload.wikimedia.org/wikipedia/commons/7/77/Snapchat_User_Location.jpeg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=thumbnail_unscaled --- # Snapchat adds 5 million paid subscribers since February > Snap's subscription tiers are growing while its ad revenue and user numbers fell short of estimates. Published 2026-11-08 · Tech & Apps, [skoop.news](https://skoop.news/) ## In brief - The paid subscriber count is up by 5 million since February, which matters to anyone who uses Snapchat and is weighing what to pay for. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) - Snapchat+ launched in 2022 at $3.99 per month and gives subscribers exclusive and pre-release features. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) - A year before the milestone, Snapchat announced a controversial limit on free Memories storage. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) ## The subscriber jump The paid subscriber count is up by 5 million since February, which matters to anyone who uses Snapchat and is weighing what to pay for. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) Snap reported the gain in the same period in which it reportedly missed advertising revenue and user-growth expectations. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) Its shares fell 12% after the company missed ad revenue and user growth estimates. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) ## The tiers on offer Snapchat+ launched in 2022 at $3.99 per month and gives subscribers exclusive and pre-release features. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) After that launch, Snap introduced additional paid tiers to further diversify its revenue streams. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) Lens+ costs $8.99 per month and unlocks exclusive Lenses and augmented-reality experiences. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) Snapchat+ Platinum costs $15.99 per month and provides an ad-free experience. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) ## The Memories storage change A year before the milestone, Snapchat announced a controversial limit on free Memories storage. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) Snap said users would need to pay $1.99 per month for additional storage or subscribe to Snapchat+ to retain their Memories. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) ## What Snap says is driving demand Snap CEO Evan Spiegel reportedly told investors that AI-powered features helped Lens+ exceed expectations. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) Spiegel said innovative AI-powered features helped Lens+ exceed expectations and that new creative experiences can drive demand for paid products. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) He also said paid subscribers still represent a small share of Snap's monthly community, giving room to grow through broader adoption and new premium experiences. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) Snap's own account matches this, since paid subscribers remain a small share of its monthly community. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) ## The user numbers Snap reported 495 million daily active users for the quarter, up from 493 million. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) That figure fell short of analysts' expectations of 499 million. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) Snap said it does not intend to optimize Snapchat around daily use at the expense of long-term value for its community. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) ## What it means for you If you use Snapchat, the paid options start at $3.99 per month for Snapchat+, which offers exclusive and pre-release features. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) Lens+ costs $8.99 per month for exclusive Lenses and AR experiences, and Snapchat+ Platinum costs $15.99 per month for an ad-free experience. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) If you keep photos and videos in Memories, the free storage limit applies to you. [[2]](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) You can pay $1.99 per month for additional storage or subscribe to Snapchat+ to retain your Memories. [[1]](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) ## Sources 1. [Snapchat Has 30 Million Paid Subscribers. The Bigger Story Is What Users Are Paying For](https://wersm.com/snapchat-30-million-paid-subscribers-premium-features/) — wersm 2. [Snapchat surpasses 30M paid subscribers](https://techcrunch.com/2026/11/04/snapchat-surpasses-30m-paid-subscribers/) — TechCrunch Image: Photo: Jocelyn01px2014 / Wikimedia Commons, CC BY-SA 4.0 (https://commons.wikimedia.org/wiki/File:Snapchat_User_Location.jpeg) --- Written from the sources above and checked twice (rules and an independent model) before publishing. How we work: https://skoop.news/how-we-work/ · Corrections: https://skoop.news/corrections/