--- title: "Snap passes 30 million paid subscribers, and shares fall 12% anyway" description: "Snapchat+, Lens+ and Memories Storage now have more than 30 million paying users, but a daily user miss and weak brand ads overshadowed the milestone." url: https://tech.skoop.news/snapchat-hits-30-million-paid-subscribers-as-stock-drops-e21ad2/ published: 2026-11-05T04:08:03.683364-05:00 modified: 2026-11-05T04:08:03.683373-05:00 section: "Tech & Apps" publisher: "skoop.news" language: en keywords: ["Snap", "AI Photoshoot", "AR Lenses", "Evan Spiegel", "Memories Storage", "Lens", "Snapchat", "Platinum"] hashtags: ["#AIPhotoshoot", "#ARLenses", "#EvanSpiegel", "#tech", "#ai"] image: https://upload.wikimedia.org/wikipedia/commons/5/55/Smartphone_use_at_railway_station.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=thumbnail_unscaled --- # Snap passes 30 million paid subscribers, and shares fall 12% anyway > Snapchat+, Lens+ and Memories Storage now have more than 30 million paying users, but a daily user miss and weak brand ads overshadowed the milestone. Published 2026-11-05 · Updated 2026-11-05 · Tech & Apps, [skoop.news](https://skoop.news/) ## In brief - Snap's paid subscriber count passed 30 million in its third-quarter 2026 results, yet its shares fell about 12% after the earnings release. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) - Snap posted revenue of $1.72 billion in the quarter, up 14% year over year. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) - Snapchat+ launched in 2022 at $3.99 a month for early and exclusive features. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) ## A milestone the market ignored Snap's paid subscriber count passed 30 million in its third-quarter 2026 results, yet its shares fell about 12% after the earnings release. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) If you pay for Snapchat+ or another Snap plan, you are one of those 30 million. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) The milestone is up about 5 million since February, when Snap last highlighted crossing 25 million paid users. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) CEO Evan Spiegel said the figure covers Snapchat+, Memories Storage and Lens+. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) ## What the quarter looked like Snap posted revenue of $1.72 billion in the quarter, up 14% year over year. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) It also returned to positive net income of $56 million. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Other Revenue, which includes subscriptions, rose 84% year over year in the quarter. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Paid users remain a small slice of Snap's 977 million monthly active users, which leaves room to grow. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) ## The plans behind the number Snapchat+ launched in 2022 at $3.99 a month for early and exclusive features. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Lens+ costs $8.99 a month and offers premium AR Lenses. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Memories storage is charged at two dollars a month for extra photo storage. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) The Platinum plan costs sixteen dollars a month and removes sponsored posts from the main feed. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) Snap did not share a breakdown of subscribers across all of its plans. [[3]](https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/) ## Lens+ leads the growth Lens+ has grown nearly 600% since January 2026, according to Snap. [[3]](https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/) Features such as AI Photoshoot helped drive that growth. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) Spiegel said AI-powered features helped Lens+ exceed company expectations. [[3]](https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/) ## Where the misses came from Daily active users reached 495 million, up only modestly from 493 million in the prior quarter. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Analysts had expected roughly 499 million, and Snap fell short of that. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Advertising revenue also missed expectations in the quarter. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) Upper-funnel brand ads declined year over year and weighed on overall advertising growth. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) Spiegel said Snap will prioritize advertiser performance rather than optimizing the product only for daily opens. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) ## A change in how Snap counts users Snap plans to switch its user reporting to monthly active users starting in 2027. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) That means it plans to stop reporting daily statistics and focus on monthly active users by 2027. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) Attorneys general across the country are pushing social apps to build stronger safety controls for younger audiences. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) State attorneys general have pushed Snap to adopt additional safety features following Meta's high-profile settlement. [[3]](https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/) ## What it means for you If you use Snapchat, the paid options run from two dollars a month for extra Memories photo storage to sixteen dollars a month for the Platinum plan. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) Snapchat+ started at $3.99 a month, and Lens+ costs $8.99. [[1]](https://shiftdelete.net/en/snapchat-plus-subscribers) If you want a main feed without sponsored posts, Platinum is the plan that removes them. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) If you follow Snap as a company, its user reporting is due to switch to monthly active users starting in 2027. [[2]](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) ## Sources 1. [Snapchat+ Hits 30 Million Paid Subscribers as Stock Drops](https://shiftdelete.net/en/snapchat-plus-subscribers) — ShiftDelete.Net 2. [Snapchat Hits 30 Million Paid Users as AI Lenses Surge](https://www.androidheadlines.com/2026/11/snap-30-million-paid-subscribers-snapchat.html) — Android Headlines 3. [Snap Has More Than 30 Million Paid Subscribers Across Snapchat+ And Other Plans](https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/) — Engadget Image: Photo (illustrative): Rawpixel.com / Wikimedia Commons, CC0 (https://commons.wikimedia.org/wiki/File:Smartphone_use_at_railway_station.jpg) --- Written from the sources above and checked twice (rules and an independent model) before publishing. How we work: https://skoop.news/how-we-work/ · Corrections: https://skoop.news/corrections/