---
title: "NYT is reportedly set to buy Letterboxd for $330 million"
description: "The Times Company is in exclusive talks for the film-lovers' site, and the price is far above the $250 million figure floated earlier this year."
url: https://tech.skoop.news/the-new-york-times-company-is-reportedly-trying-to-buy-lette-9f66e8/
published: 2026-11-06T15:34:41.721622-05:00
modified: 2026-11-06T15:34:41.721631-05:00
section: "Tech & Apps"
publisher: "skoop.news"
language: en
keywords: ["Letterboxd", "Times Company", "Sony Pictures Entertainment", "York Times Company", "Matthew Buchanan", "Sony Pictures", "York Times", "A24", "NYT", "Tiny"]
hashtags: ["#TimesCompany", "#SonyPicturesEntertainment", "#YorkTimesCompany", "#tech", "#ai"]
image: https://upload.wikimedia.org/wikipedia/commons/9/9b/Letterboxd_2023_logo.png?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=thumbnail_unscaled
---

# NYT is reportedly set to buy Letterboxd for $330 million

> The Times Company is in exclusive talks for the film-lovers' site, and the price is far above the $250 million figure floated earlier this year.

Published 2026-11-06 · Updated 2026-11-06 · Tech & Apps, [skoop.news](https://skoop.news/)

## In brief

- The New York Times Company is in exclusive negotiations to buy Letterboxd for around $330 million, which matters to anyone who logs films on the site.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)
- The Times would acquire the controlling stake in Letterboxd from Tiny.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/)
- Netflix, Paramount and Sony Pictures were reportedly interested in buying Letterboxd.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)

## The reported deal

The New York Times Company is in exclusive negotiations to buy Letterboxd for around $330 million, which matters to anyone who logs films on the site.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) The Times itself reported the talks, and the sources behind the report are anonymous.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) [[2]](https://techcrunch.com/2026/11/05/the-new-york-times-reportedly-in-talks-to-buy-letterboxd-for-330-million/)

A report from the NYT on Thursday said a deal valuing the site at $330 million is being finalized.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/) No agreement has been reached yet, and it could still fall apart.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/) Discussions are ongoing and could still break down.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)

## The price and who sells

The Times would acquire the controlling stake in Letterboxd from Tiny.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/) Tiny originally picked up a 60 percent stake in 2023, when the site was valued at $50 million.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/)

A figure of $250 million was discussed earlier in the year.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) The Times reported that $330 million is more than 20 times Letterboxd's projected 2026 earnings of about $15 million.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/) Letterboxd is projected to have $15 million in revenue for 2026.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)

The Times Company's prior acquisition of The Athletic was reported at $550 million.  [[4]](https://www.theverge.com/news/1028375/the-new-york-times-letterboxd-acquisition-report)

## The rival bidders

Netflix, Paramount and Sony Pictures were reportedly interested in buying Letterboxd.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) The New York Times prevailed over finalists Sony Pictures Entertainment and A24 in the bidding.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/)

According to the Times, A24 was interested but was priced out.  [[2]](https://techcrunch.com/2026/11/05/the-new-york-times-reportedly-in-talks-to-buy-letterboxd-for-330-million/) IndieWire understands that A24 was in late-stage talks and promised the founders to maintain Letterboxd's independence and business model.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/)

## Plans for the site and its founders

Letterboxd would reportedly continue operations as a standalone site for the foreseeable future.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) The Times Company could introduce its own advertising technology into Letterboxd's systems.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)

The Times has discussed keeping founders Matthew Buchanan and Karl von Randow in place, each reporting to a Times executive.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/) The negotiations have included the potential for the co-founders to stay in charge but report to a Times Company executive.  [[4]](https://www.theverge.com/news/1028375/the-new-york-times-letterboxd-acquisition-report)

The NYT website currently has 13.8 million subscribers, with a goal of 15 million by the end of next year.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)

## What it means for you

If you use Letterboxd, the site would reportedly continue as a standalone site for the foreseeable future.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) The Times Company could introduce its own advertising technology into its systems.  [[1]](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/)

The deal is not final, since an agreement has not yet been reached and could still fall apart.  [[3]](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/)

## Sources

1. [The New York Times Company Is Reportedly Trying To Buy Letterboxd For $330 Million](https://www.engadget.com/2308852/the-new-york-times-company-reportedly-trying-to-buy-letterboxd/) — Engadget
2. [The New York Times reportedly in talks to buy Letterboxd for $330 million](https://techcrunch.com/2026/11/05/the-new-york-times-reportedly-in-talks-to-buy-letterboxd-for-330-million/) — TechCrunch
3. [Letterboxd Finalizing $330 Million Sale to The New York Times](https://www.indiewire.com/news/breaking-news/letterboxd-new-york-times-company-330-million-deal-1235218713/) — IndieWire
4. [The New York Times is in talks to buy Letterboxd for around $330 million](https://www.theverge.com/news/1028375/the-new-york-times-letterboxd-acquisition-report) — The Verge

Image: Photo: Letterboxd / Wikimedia Commons, Public domain (https://commons.wikimedia.org/wiki/File:Letterboxd_2023_logo.png)

---

Written from the sources above and checked twice (rules and an independent model) before publishing. How we work: https://skoop.news/how-we-work/ · Corrections: https://skoop.news/corrections/
