--- title: "Apple's 'Pro and tell' on October 28: a touchscreen MacBook Pro leads the rumors" description: "Apple's press and creator briefing could bring its first touchscreen and first OLED laptop, plus a new iMac and an OLED iPad mini." url: https://tech.skoop.news/what-to-expect-from-apples-pro-and-tell-event-937cfb/ published: 2026-10-25T03:54:58.005981-04:00 modified: 2026-10-25T03:54:58.006007-04:00 section: "Tech & Apps" publisher: "skoop.news" language: en keywords: ["Apple", "MacBook Pro", "Dynamic Island", "Los Angeles", "A17 Pro", "M5 Max", "M5 Pro", "OLED", "Mini", "LCD"] hashtags: ["#MacBookPro", "#DynamicIsland", "#LosAngeles", "#tech", "#ai"] image: https://thumb.wikimedia.org/wikipedia/commons/thumb/c/c4/Apple_MacBook_Pro_15%22_%282017%29.jpg/1280px-Apple_MacBook_Pro_15%22_%282017%29.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=thumbnail --- # Apple's 'Pro and tell' on October 28: a touchscreen MacBook Pro leads the rumors > Apple's press and creator briefing could bring its first touchscreen and first OLED laptop, plus a new iMac and an OLED iPad mini. Published 2026-10-25 · Updated 2026-10-25 · Tech & Apps, [skoop.news](https://skoop.news/) ## In brief - Apple's 'Pro and tell' event is scheduled for October 28 at 1PM ET in Los Angeles [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). - The touchscreen MacBook Pro has been rumored since at least early 2023 and is described as an OLED touchscreen model [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). - The touchscreen MacBook is not expected to be an iPad-style hybrid [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). ## What Apple has scheduled Apple's 'Pro and tell' event is scheduled for October 28 at 1PM ET in Los Angeles [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). It is expected to be a briefing for the press and creators rather than a traditional event [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). Apple has not confirmed the products it will announce, and the touchscreen MacBook Pro is expected to be the star of the show [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). ## The touchscreen MacBook Pro The touchscreen MacBook Pro has been rumored since at least early 2023 and is described as an OLED touchscreen model [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). It would be the first touchscreen laptop and the first OLED laptop from Apple [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). The OLED display is expected to allow thinner bezels and a hole-punch camera cutout with a Dynamic Island instead of a notch [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). The laptop is reportedly going to feature an iPhone-style Dynamic Island [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). Bloomberg's Mark Gurman reported that the new MacBook could be thinner and lighter [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). ## Touch without the iPad hybrid The touchscreen MacBook is not expected to be an iPad-style hybrid [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). It may include only a few flourishes, such as a magnification effect when touching the screen or new gesture controls in native apps [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). The name MacBook Ultra has been circulating, but Apple is unlikely to rebrand its flagship laptop line [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). ## Chips and price According to Gurman's sources, the touchscreen MacBook Pro is expected to keep the current M5 Pro and M5 Max chips rather than move to the M6 family [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). Apple is rumored to refresh the high-end MacBook Pro with M7 Pro and M7 Max chips in 2027 [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). A Macworld report says the touchscreen model is expensive [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). It is likely to be an even more expensive model that expands the lineup rather than replacing existing models [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). The base MacBook Pro may get a slight redesign including a hole-punch style camera [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). It is expected to come with a price increase due to component shortages [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). ## An iMac update after nearly two years The M6 was introduced in August with the latest Mac mini [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). The iMac is expected to get an M6 update, nearly two years after its last revision, skipping the M5 [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). The current iMac was introduced in 2024 and still runs on the M4 chip [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). It may receive new color options, as was done with the M4 model [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). ## An OLED iPad mini The OLED iPad Mini may debut on Wednesday, and would be a long-rumored device [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). Apple is reportedly adding an OLED display to the iPad mini for the first time [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). Other than the iPad Pro, Apple's tablet lineup has used LCD screens until now [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). The OLED screen upgrade may add $100 to the cost of the iPad Mini [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). The current iPad mini runs on the A17 Pro chip from the iPhone 15 Pro and is known for heating up a lot [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). Other rumored changes include thinner bezels, a relocated front-facing camera, and some level of water resistance for the first time [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). ## What this means for you If you are shopping for a MacBook Pro, the touchscreen model is likely to cost more than existing models, because it is expected to expand the lineup rather than replace them [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). The base MacBook Pro is expected to come with a price increase due to component shortages [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). If you own the current iMac, it still runs on the M4 chip, and the expected M6 update would come nearly two years after its last revision [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro) [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). If you are eyeing the iPad mini, the OLED screen may add $100 to the cost [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro). Apple has not confirmed any of these products, so the October 28 event at 1PM ET in Los Angeles is the date to watch [[1]](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro) [[2]](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/). ## Sources 1. [What to expect from Apple’s ‘Pro and tell’ event](https://www.theverge.com/tech/1018169/what-to-expect-apple-pro-and-tell-event-touchscreen-macbook-pro) — The Verge 2. [What To Expect At Apple's 'Pro And Tell' Event On October 28](https://www.engadget.com/2292117/apple-pro-and-tell-event-october-28-what-to-expect/) — Engadget Image: Photo: iMahesh / Wikimedia Commons, CC BY-SA 4.0 (https://commons.wikimedia.org/wiki/File:Apple_MacBook_Pro_15%22_(2017).jpg) --- Written from the sources above and checked twice (rules and an independent model) before publishing. How we work: https://skoop.news/how-we-work/ · Corrections: https://skoop.news/corrections/