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Meta's new wardrobe app plans your outfits, and its image use is undisclosed
The app builds outfits from your own clothes, but Meta has not said what it does with the wardrobe images it accesses.
What the app does
Meta has not disclosed what it does with the wardrobe images its new outfit app accesses. [1] Social media consultant Matt Navarra first reported the app's existence on X. [2]
Users who do not want to link accounts can upload existing photos from their camera roll or snap new pictures of their clothes. [2] From there, the app suggests outfit combinations, including looks built around a single selected item such as a jacket or shoes. [1]
Suggested outfits can be shown on a virtual model matched to the user's body shape and skin tone. [1] Users can also share outfits with friends to get feedback before committing to a look. [1]
Planning by weather, trip and trend
The app recommends daily outfits based on the weather. [3] Users can generate a day-by-day outfit plan based on destination, trip length and planned activities. [1]
It also surfaces trend-inspired looks and shows how to recreate them using clothes users already have. [1]
Rivals and Meta's app push
Google's AI Search has offered a virtual clothes try-on feature since 2025. [2] OpenAI introduced a ChatGPT feature that lets users upload photos and clothes to see how they look on them. [2]
Meta CEO Mark Zuckerberg said earlier this year that Meta is releasing many more apps because AI makes them much easier to develop. [2] Meta has also introduced Pocket, which lets users create games with AI, and Vibes, an app for generating AI videos. [3]
What it means for you
Navarra noted the app was not yet available in the United Kingdom or the United States. [1] Meta did not respond to TechCrunch's request for comment and has not confirmed any expansion plans. [1]
If you try it, you can skip linking accounts and upload photos from your camera roll or snap new pictures of your clothes. [2] Meta has not disclosed what it does with the wardrobe images the app accesses. [1]
Sources
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