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Apple TV's annual plan jumps $20, and Apple One climbs too
Annual Apple TV subscribers now pay $119 instead of $99, and all three Apple One bundles went up in the same month.
The new annual price
Annual Apple TV subscriptions saw a $20 total jump. [1] The yearly price rose 20 percent, from $99 to $119. [2]
If you already subscribe, Apple gives you one month's notice before you pay the new prices. [2]
Apple One goes up as well
Apple raised the monthly individual Apple One price from $20 to $22. [2] That bundle includes Apple TV, Apple Arcade, Apple Fitness+, Apple Music, Apple News+ and iCloud+. [2]
The higher tiers moved in the month before the article. [2] Apple One Family rose from $26 to $28, and Apple One Premier rose from $38 to $40. [2]
What each tier contains
Apple One Individual costs $22 per month and includes Apple TV, Apple Music, Apple Arcade and 50GB of iCloud storage. [1] The Family plan costs $28 per month and can be shared with five other people. [1] Premier costs $40 per month and is shareable. [1]
Family gives you a shared 200GB iCloud pool, the Apple Music Family plan (which costs $20 by itself), Apple TV and Apple Arcade. [1] Apple says that saves about $17 per month compared with subscribing to the services separately. [1] Apple does not require Family plan members to live in the same household. [1]
Premier offers the full suite of Apple services and $35 in monthly savings compared with subscribing to each service individually. [1] The author was paying about $38 per month, including Apple News+ and 200GB of iCloud storage, before upgrading to Premier. [1]
How sharing and billing work
Every Apple subscription within Apple One is shareable with a Family Sharing group. [1] The exception is Apple Music, which requires the Family plan for multi-person access. [1]
Apple Arcade can be purchased alone for $7 per month and made available to a Family Sharing group. [1] If you subscribe to Apple One, you stop being billed for individual services included in the plan you chose. [1]
How we got here
Apple TV, then called Apple TV+, started in 2019 at $5 per month. [2] It has no commercials and is cheaper than rivals such as Netflix, with ad-free plans from $20 per month, and Disney+, with ad-free plans from $19 per month. [2]
Services represented 28.1 percent of Apple's revenue in the quarter ending June 27, compared with 71.9 percent from hardware. [2] In 2025, The Information reported that Apple TV was Apple's only unprofitable service offering. [2] Apple has never disclosed profitability figures for its streaming service. [2]
What it means for you
If you pay for Apple TV by the year, your price goes from $99 to $119. [2] You get one month's notice before the new price applies. [2]
If you subscribe to Apple One, check your tier against the new prices: $22 for Individual, $28 for Family and $40 for Premier. [2] Apple stops billing you separately for any service your chosen plan includes. [1]
If you share with others, Family covers five other people and does not require them to live in your household. [1] Apple Music is the one service that needs the Family plan for multi-person access. [1]
Sources
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